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	<title>Donovan&#039;s Brain &#187; Featured</title>
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	<description>User Experience Researcher • I probe</description>
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		<title>The future by way of a coffee filter</title>
		<link>http://donovanwatts.com/2009/12/05/the-future-by-way-of-a-coffee-filter/</link>
		<comments>http://donovanwatts.com/2009/12/05/the-future-by-way-of-a-coffee-filter/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 22:36:38 +0000</pubDate>
		<dc:creator>Donovan</dc:creator>
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		<description><![CDATA[Today I had a very interesting experience. I ran out of coffee filters for my Chemex coffeemaker. Rather than ordering more filters from the Chemex website and waiting for a few weeks for them to arrive, I decided to see if I could find some around town. So, I went to Ask.com, typed in, &#8216;where [...]]]></description>
			<content:encoded><![CDATA[<p>Today I had a very interesting experience.</p>
<p><a href="http://donovanwatts.com/wp-content/uploads/2009/12/coffee_beans.jpg"><img src="http://donovanwatts.com/wp-content/uploads/2009/12/coffee_beans-300x225.jpg" alt="" title="Coffee Beans" width="300" height="225" class="alignnone size-medium wp-image-528" /></a></p>
<p>I ran out of coffee filters for my <a href="http://www.chemexcoffeemaker.com/">Chemex</a> coffeemaker.</p>
<p>Rather than ordering more filters from the Chemex website and waiting for a few weeks for them to arrive, I decided to see if I could find some around town. So, I went to <a href="http://Ask.com">Ask.com</a>, typed in, &#8216;where can i purchase chemex coffee filters in san francisco?&#8217; and the first listing was on <a href="http://yelp.com">Yelp</a>.</p>
<p>I visited Yelp and saw <a href="http://sightglasscoffee.com/">Sightglass Coffee</a> listed. I&#8217;ve heard about Sightglass Coffee because I see their street sign while on my bicycle ride to work every day. I&#8217;ve also been following <a href="http://twitter.com/sightglass">Sightglass Coffee on Twitter</a> so I sent them a tweet asking if they have any Chemex coffee filters for sale. A few minutes later, I got a tweet saying they have some they can sell me for $8/box.</p>
<p>I hopped in the car, fired up <a href="http://world.waze.com/">Waze</a>, a social mobile application providing free turn-by-turn navigation app on my iPhone, and headed to SOMA.</p>
<p>Upon my arrival, I asked for the filters, an Americano, and some ground beans. I asked if they take credit cards and the guy behind the counter said yes. I handed over my credit card and he pulled out his <a href="http://www.apple.com/ipodtouch/">Apple iPod Touch</a>. Dangling from the bottom of the iPod Touch was a small white square device. I asked, &#8216;Is that a square?&#8217; and he said yes. I also follow <a href="http://squareup.com/">Square</a> on Twitter and know about the payment device but have never seen one. Just like that, he swiped my card. Then, I used my finger to sign the touch screen, and then I entered my email address in order to get a receipt emailed to me. Amazing.</p>
<p>Then, on my way out the door, I loaded up <a href="http://foursquare.com/">foursquare</a>, logged my location at Sightglass coffee, pinged Twitter about the fact and then a minute later, a friend replied on Twitter that Sightglass is her drug of choice.</p>
<p>I think this string of events is indicative of things to come. Well, this is already the way things are today but I&#8217;m sure this kind of thing will become more and more commonplace. For now though, it&#8217;s all quite exciting.</p>
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